Are you someone new to copywriting?
Do you want to know what are the different types of copy you can learn?
Or maybe you’re already doing this skill but want to broaden your knowledge about copywriting.
Great news! I am starting this blog series for you.
It’s where I would tackle:
- The different types of copy that you can learn and offer to your copywriting prospects.
- The anatomy of each copy type.
- The right audience you need to cater to for each copy.
- The prospects who might need your help in writing these pieces.
- and a whole lot more…
Let’s start the ball rolling and discuss all about long form sales pages first. 🙂
What Are Long Form Sales Pages?
Long Form Sales Page or Text Sales Letter (TSL) is a type of copy composed of a very long 1-page sales letter.
Whenever I write one, it would usually be around 20 to 30 pages long.
Why is it that lengthy?
Because the goal of a long form sales page is to provide all the information about the product or service that your client is selling.
Also, it is meant to be read by people from cold traffic.
And when I say cold traffic, that means the people who are not yet aware of your products.(we can link this to the market awareness blog)
That is why you have to explain every detail about it in your copy.
So that by the end of a long read, your audience is not only knowledgeable about the product…
They should also be converted into warm leads who will eventually take action and avail your offer.
Here are 3 samples of long form sales pages:
https://speechelo-offer.com/?hop=info11
https://www.customketodiet.com/read
https://www.braintraining4dogs.com/get-btfd/?hop=info11
Anatomy Of A Long Form Sales Page
Now, let’s discuss the anatomy of a long form sales page so you can have a better understanding of how it works.
First and most important part is the headline.
Its goal is to grab the attention of the readers so they will be compelled to continue reading the body of the copy.
Next is the lead.
A lead’s aim is to provide more details about what the readers should expect in the next pages.
It should hook your audience to read up until the end.
Just in time for them to decide if your product or service is for them.
We also have the bullets.
This is one of the tools that will help grab your readers’ eyeballs so they will slide down through your copy despite its length.
It is important that your bullets will entice your audience without revealing too much about the product.
That way, their eagerness to know more will grow as they read through it.
Of course, we have the product details.
This is where you explain the nitty-gritty details about the product or service.
Its aim is to help the readers understand what the product is for, its benefits, features, what they’ll get once they sign up and a whole lot more.
Sometimes there are even videos included to help support the product’s claim.
These will help them decide if your product or service is the right solution that will solve their problems.
To support the product details, we use testimonials.
These are positive reviews from past customers which serve as a social proof.
You see, some people are compelled to buy when they know that other people are buying the same product.
A perfect example for this is when you are reading product reviews before checking out that item in your favorite online shopping platforms.
Because good reviews add up to the product’s credibility.
Now for the exciting part…the offer.
This is where the price of the product is revealed and justified.
If you have bonuses, this is the perfect time to announce it.
The key here is to make the readers think that your offer is a no-brainer.
That way, they will be compelled to take action and make that purchase.
And once they have decided to take advantage of your offer…
They should click your CTA or call to action button.
Call to action buttons should be big enough to be noticed.
It usually comes in a bold color so the readers won’t miss it.
It should also indicate a clear and specific action that your market needs to take.
Good example for this are the following:
BUY NOW
ENROLL NOW
GET YOURS NOW
When they click it, they will be redirected to a checkout page.
And once they have completed the transaction, that means you have successfully made a sale.
Lastly, we have the FAQs or the Frequently Asked Questions.
Here, all the possible questions that your market may ask are answered.
More importantly, all the other objections of your market should also be addressed here.
Our aim is to satisfy the readers’ hunger for information to help them decide if they will take the offer or not.
And that makes up the basic puzzle pieces of a long form sales page or text sales letter.
The sequence of these puzzle pieces varies and will depend on the product you are going to write a copy about.
It depends on how you explain the offer in a way that will entice the readers to take action.
Other factors that may affect the copy structure is the topic you are writing about and the awareness level of the readers.
Are there specific numbers of words or pages required for a long form sales page copy?
There is none.
As long as you make the prospects understand the product and decide to take on your offer then you are good to go.
Just keep in mind that the colder the audience, the longer the copy will be since you have to explain everything from scratch.
Who needs a long form sales page?
It can be business owners selling a product or coaches offering their programs.
In fact, every business needs long form sales pages but it depends if they want it or they’re into using it.
That’s it! I hope I gave you an idea about what long form sales pages or text sales letters are.
So the next time you’ll encounter this type of copy, you’re no longer groping in the dark.
I hope you learned something new today.
Watch the video below to learn more.
